Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.

Cost of Acquisition vs Retention

It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...

In our constantly connected world, reviews matter to your business more than ever. When people search for businesses like yours, they want to find people who they can trust. A healthy amount of positive reviews can help you win their business. 

How reviews help your business.

Reviews on your own website, as well as review sites like Yelp, TripAdvisor, Google and Facebook, can have positive impacts in several ways. First...

Getting a negative review of your business can really sting, but you don't want to let the emotions you feel in that moment cause you to ignore the issue. You also don't want to respond in a way that causes your business to appear less than professional, or indicates that you're not serious about customer service. Rather than take the risk of one of those things happening, take a moment...

Marketing is an extremely important part of doing business, and in the midst of COVID it can be even more significant. Of course, it can also be more complicated, because it's not always easy to market your products or services when you might not be able to interact with customers in person. Here are 10 marketing tips to make your pandemic-era marketing easier and keep customers engaged, so they'll come...