Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.

Cost of Acquisition vs Retention

It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...

In our constantly connected world, reviews matter to your business more than ever. When people search for businesses like yours, they want to find people who they can trust. A healthy amount of positive reviews can help you win their business. 

How reviews help your business.

Reviews on your own website, as well as review sites like Yelp, TripAdvisor, Google and Facebook, can have positive impacts in several ways. First...

Getting a negative review of your business can really sting, but you don't want to let the emotions you feel in that moment cause you to ignore the issue. You also don't want to respond in a way that causes your business to appear less than professional, or indicates that you're not serious about customer service. Rather than take the risk of one of those things happening, take a moment...

We are in the 21st century where almost everything is going digital and your business should not be left behind. Whether you are running a big national company or a small local business, the fact is that your business requires a social media presence. According to the Pew Research center, 78% of American adults are Instagram users, 68% are Facebook users, and 45% are on Twitter. Interestingly, the wave of...

Gone are the days when people had to look up businesses in trade journals and yellow pages. Everything is currently moving online thus making things much easier than before. If you do not adapt to these trends, there is no doubt that your business will take years to grow in the modern world. Businesses can be found online by searching in reputable online business directories and Google. If...

What Is Customer Relationship

Every organization has guidelines, principles, and practices that they follow when interacting with their clients. The interactions are in different capacities. It could be anywhere from customers service, sales, and marketing to customer overview and current trends according to the analysis of customer behavior. The primary function of customer relationship is to ensure a better customer experience. Customer relations are essential for an organization.

Most often...