Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.

Cost of Acquisition vs Retention

It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...

In our constantly connected world, reviews matter to your business more than ever. When people search for businesses like yours, they want to find people who they can trust. A healthy amount of positive reviews can help you win their business. 

How reviews help your business.

Reviews on your own website, as well as review sites like Yelp, TripAdvisor, Google and Facebook, can have positive impacts in several ways. First...

Getting a negative review of your business can really sting, but you don't want to let the emotions you feel in that moment cause you to ignore the issue. You also don't want to respond in a way that causes your business to appear less than professional, or indicates that you're not serious about customer service. Rather than take the risk of one of those things happening, take a moment...

Marketing is an extremely important part of doing business, and in the midst of COVID it can be even more significant. Of course, it can also be more complicated, because it's not always easy to market your products or services when you might not be able to interact with customers in person. Here are 10 marketing tips to make your pandemic-era marketing easier and keep customers engaged, so they'll come...

We are living in historical times. In 50 years, many stories will be told about what it was like living through the COVID-19 pandemic. Everything we do during these troubled times is important and that includes customer service. Generally, customer service is the backbone of a company and where a lot of a company’s reputation is made or tarnished. These days, the ability to give quality customer service can...

Small businesses have a lot of competition. Not only do they compete with other businesses of similar size, but they also have to compete with companies that are much larger and have more resources. With the opportunities offered by the internet even small companies can have the potential to sell goods or services all over the world. In order to do that they need to have a strong presence online.

Do you review? What platform do you use more often - can you share it socially? As a modern consumer, we all have the power to influence other consumers through reviews. But how exactly does reviewing work and what platforms are best for sharing your opinions with others? With YauZer, an innovative review platform offering users a multitude of features to make their experience more convenient than ever before,...

As businesses continue to strive for success in a competitive market, local business advertising has become increasingly important. With the rise of technology and digital media, many companies are turning towards web-based solutions to advertise their services or products.

However, traditional media outlets such as television commercials and radio spots remain popular options among advertisers. This article will explore both web and other forms of media advertising for local...

As a highly experienced SEO specialist, you understand that local search is essential for your customers' success. But are your local SEO efforts up to par? In this post, we'll delve into the realm of local SEO to discover all facets from on-site components to off-page tactics.

You'll learn about the importance of technical SEO for local businesses and how it impacts their search rankings. We'll also discuss the role...

Getting into the minds of your customers: What inspires them to leave reviews? This is a question that has puzzled businesses for years. Customer reviews are an essential aspect of any business, as they can significantly influence potential customers' buying decisions and even shape a company's online reputation. In this blog post, we will investigate various techniques to discern what incentivizes your customers to share their opinions.

We will delve...