Yauzer Blog

Oct
22
How social is your social media? And is it important?

Posted by: Tony Prada    October 22, 2018

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We are in the 21st century where almost everything is going digital and your business should not be left behind. Whether you are running a big national company or a small local business, the fact is that your business requires a social media presence. According to the Pew Research center, 78% of American adults are Instagram users, 68% are Facebook users, and 45% are on Twitter. Interestingly, the wave of...

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Aug
16
Is the Customer Ever Wrong?

Posted by: Eva Prada    August 16, 2018

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We all know what the old adage says: the customer is always right. The reasoning behind the sentiment is solid. After all, customer satisfaction is one of the biggest factors in creating and maintaining the relationships that sustain your business. However, in practice, there are times when "the customer is always right" feels like it could be wrong. The key is understanding when it's good to go the extra mile...

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May
24
Should you respond to negative reviews? YES

Posted by: Eva Prada    May 24, 2018

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Getting a negative review of your business can really sting, but you don't want to let the emotions you feel in that moment cause you to ignore the issue. You also don't want to respond in a way that causes your business to appear less than professional, or indicates that you're not serious about customer service. Rather than take the risk of one of those things happening, take a moment...

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Mar
22
Reviews, Reputation, Results

Posted by: Eva Prada    March 22, 2018

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In our constantly connected world, reviews matter to your business more than ever. When people search for businesses like yours, they want to find people who they can trust. A healthy amount of positive reviews can help you win their business. 

How reviews help your business.

Reviews on your own website, as well as review sites like Yelp, TripAdvisor, Google and Facebook, can have positive impacts in several ways. First...

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Jan
24
The Cost of New Customer Acquisition

Posted by: Eva Prada    January 24, 2018

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Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.

Cost of Acquisition vs Retention

It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...

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