Yauzer Blog

Aug
15
Is the Customer Ever Wrong?

Posted by: Eva Prada    August 15, 2021

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We all know what the old adage says: the customer is always right. The reasoning behind the sentiment is solid. After all, customer satisfaction is one of the biggest factors in creating and maintaining the relationships that sustain your business. However, in practice, there are times when "the customer is always right" feels like it could be wrong. The key is understanding when it's good to go the extra mile...

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Jul
2
Are PPP Loans Truly Forgivable?

Posted by: Eva Prada    July 2, 2021

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The PPP (Paycheck Protection Program) loans are given mostly to smaller and medium-sized businesses, in order to help keep them afloat during the pandemic and ensure that they can survive until things improve. One of the biggest things that might stop an eligible business from applying for one of these loans is the idea of taking on more debt during an uncertain time. That's a valid and significant fear, but...

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Jun
14
Customer Service During COVID-19

Posted by: Eva Prada    June 14, 2021

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We are living in historical times. In 50 years, many stories will be told about what it was like living through the COVID-19 pandemic. Everything we do during these troubled times is important and that includes customer service. Generally, customer service is the backbone of a company and where a lot of a company’s reputation is made or tarnished. These days, the ability to give quality customer service can...

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May
4
Remote Working Long Term — Is it Here to Stay?

Posted by: Eva Prada    May 4, 2021

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When the pandemic became serious and worldwide, a lot of places shut down. Instead of going out of business entirely, they sent their workers home and set them up with computer-based ways to interact. That meant that work could keep moving forward, and companies could stay in business for the good of their employees and the customers who needed and wanted their services, too. But now that the pandemic is...

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Apr
2
10 Marketing Tips Amid COVID-19

Posted by: Eva Prada    April 2, 2021

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Marketing is an extremely important part of doing business, and in the midst of COVID it can be even more significant. Of course, it can also be more complicated, because it's not always easy to market your products or services when you might not be able to interact with customers in person. Here are 10 marketing tips to make your pandemic-era marketing easier and keep customers engaged, so they'll come...

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Mar
4
Should you respond to negative reviews? YES

Posted by: Eva Prada    March 4, 2021

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Getting a negative review of your business can really sting, but you don't want to let the emotions you feel in that moment cause you to ignore the issue. You also don't want to respond in a way that causes your business to appear less than professional, or indicates that you're not serious about customer service. Rather than take the risk of one of those things happening, take a moment...

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Feb
11
Reviews, Reputation, Results

Posted by: Eva Prada    February 11, 2021

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In our constantly connected world, reviews matter to your business more than ever. When people search for businesses like yours, they want to find people who they can trust. A healthy amount of positive reviews can help you win their business. 

How reviews help your business.

Reviews on your own website, as well as review sites like Yelp, TripAdvisor, Google and Facebook, can have positive impacts in several ways. First...

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Jan
24
The Cost of New Customer Acquisition

Posted by: Eva Prada    January 24, 2021

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Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.

Cost of Acquisition vs Retention

It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...

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