The Cost of New Customer Acquisition
Posted by: Eva Prada January 24, 2021
Want to significantly improve your marketing ROI? Concentrate some of your efforts on the customers who you already have. Keeping existing customers happy is far more cost-effective than constantly chasing new ones.
Cost of Acquisition vs Retention
It can cost as much as five time as much to bring a new customer to your brand as it can to keep a current one. And, the value of a customer just keeps increasing as...