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Aug
16
Is the Customer Ever Wrong?

Posted by: Eva Prada    August 16, 2018

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We all know what the old adage says: the customer is always right. The reasoning behind the sentiment is solid. After all, customer satisfaction is one of the biggest factors in creating and maintaining the relationships that sustain your business. However, in practice, there are times when "the customer is always right" feels like it could be wrong. The key is understanding when it's good to go the extra mile...

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